‘Packing’ a punch
We loved this article on the importance of innovation in the packaging market by Meghna Sharma, so much we thought we’d share it!
”Packaging needs to move beyond being an afterthought in the marketing mix. Some brands are finally waking up to the fact that packaging can have a very strong impact on sales.
Consumers are demanding more innovative packaging, that is, smaller sizes, or at price points that suit their pockets, or even packaging that allows them more convenience. Packaging can also help drive occasions of consumption—’on the go’ varieties such as squeezy packs for ketchups or ‘party’ packs (carbonated soft drinks brands); ‘hang out’ packs (chips brands); ‘family’ packs (Cadbury’s, or ice-creams), packs for ‘friends’ (Cadbury’s Shots or even Domino’s Pizza); ‘gift’ packs; and much more. Therefore, there are innovations in the size, shape, openings and closures, in designs, even in secondary packaging.
“Brand owners are looking for attractive, distribution-friendly, retail-friendly packaging options that protect food best while retaining taste and nutrition and giving a great product experience—which is why aseptically processed and packaged foods in tetra pak cartons for example are a fast-growing segment,” says Kandarp Singh, MD, Tetra Pak South Asia Markets.
There have been many technological innovations in the field of packaging. One of the most important innovations has been the development of aseptic technology which has been hailed as the most important food science advancement of the 20th century by the highly renowned Institute of Food Technologists.”
Read the full article here Published first in the Financial Express 13th Oct.
It’s great that packaging is taking centre stage in product development, and that consumer needs are being listened to put first. NewWave’s Stix™ incorporate aseptic filling technology with convenient single serve flexible portion. Get in touch if you’d like to package your product into Stix™.